My why, is for it’s purity and buildable coverage.
The ingredients are safe, have a long shelf life and can be used on all skin types.
Less is more. Less ingredients to formulate equals less chance of irritation and the botanical powders can provide healing and soothing properties.
I have added sophisticated minerals to my blends to achieve a dewy appearance; and a star ingredient that helps improve our skin’s moisture retention, with keratolytic effects increasing skin smoothness, all while acting as a protectant.